Define Your Target Audience to Boost Success

​Choosing a niche means greater focus for the public-facing brand, but real estate pros can still work in the market where they started. 

U.S. Consumer Confidence Rebounds

​After reaching its lowest level in April, Americans’ consumer confidence rose in May, with better expectations for their income, business conditions and job market. 

Lighting That Completes Home Décor

​Home lighting makes spaces more functional and attractive, and can be a benefit to mental health. Try ambient, accent or decorative lighting. 

3 Things to Know About Virtual Staging

​Virtual staging cuts costs by up to 97% and helps homes sell faster. Be sure to show original photos too and avoid misleading enhancements. 

Benefits of an Energy-Efficient Home

​Energy-efficient home upgrades can cut utility bills, raise home value and qualify for tax credits to save money now and in the long run. 

Strategies for Taking Control of Your Inbox

​Tame your inbox by archiving old emails, organizing key info and regularly sorting messages to boost focus and productivity. 

House Backs VA Home Loan Fix

​The bill, championed by NAR, would ensure an even playing field for buyers using their VA home loan entitlement. 

U.S. Home Prices Rise 4% YOY

​Nationally, the U.S. housing market has experienced positive annual appreciation each quarter since the start of 2012, the FHFA said. 

Tuxedo Kitchen Offers Stylish Twist for Cabinets

​A tuxedo kitchen moves away from the classic all-white kitchen to a mix of dark and light colors for a more dramatic look. 

Florida Beaches Land on Top 10 List

​Since 2016, Florida beaches have landed at the top three times in the list compiled by Dr. Beach, a Florida International University professor. 

Pending Home Sales Down in April

​Compared to one month ago, pending home sales fell in all four U.S. regions, largely due to mortgage rates, NAR’s chief economist said. 

How to Properly List a Home

​After you have the listing, follow a clear, confident plan to prep, present and close like a pro – to turn every client into a repeat client.