Appealing to Baby Boomer Buyers

​ CHICAGO – Selling houses to baby boomers—a demographic that holds tremendous real estate wealth—can be challenging. Retirees seeking forever homes usually want to stretch their pensions in any way they can, and that means making a decision between staying put or seeking out a new location. Older adults who do wish to transition out […]

December Pending Home Sales Fall Nationwide

​ News & Media WASHINGTON – Pending home sales in December decreased by 9.3% from the prior month and 3.0% year over year, according to the National Association of Realtors® Pending Home Sales Report. The report provides the real estate ecosystem – including agents and homebuyers and sellers – with data on the level of […]

Why Empathy Matters When Working With AI

​ BOSTON – For an increasing number of Americans, a new kind of co-worker is making their work easier. One in five Americans is now using artificial intelligence in at least part of their work, according to the Pew Research Center. But what does it mean, and what does it take, to collaborate well with AI? Until […]

IRS Free File Opens Early for Some Taxpayers

​ News & Media By Jeremy Tanner NEW YORK – While many people will have to wait until Jan. 26 to file their taxes, taxpayers who qualify for the IRS Free File program can already submit their federal returns, the agency said in a recent news release. To qualify for the program, you will need […]

Avoiding Hidden Risks in Your Phone Number

​ NEW YORK – Your mobile number may feel permanent, but those 10 digits are part of a constantly shifting system that is shaped by telecom policies, digital platforms, fraud trends and more. Phone numbers are constantly reassigned, duplicated and virtualized. This can allow them to be weaponized in a variety of different ways that […]

Refi Demand Spikes on Falling Mortgage Rates

​ NEW YORK — Home buyers and refinancers got some welcome news this week as mortgage rates reached their lowest average level since September 2022. The average rate on a 30-year fixed-rate mortgage fell 11 basis points to 5.91% APR in the week ending Jan. 15, according to rates provided to NerdWallet by Zillow. A […]

Florida Ranked Best State for Business Startups

​ News & Media By Sophia Fanning TAMPA, Fla. — A combination of low corporate tax rates and a growing workforce made Florida the best state to start a new business so far in 2026, a WalletHub study found. The study analyzed the 50 states in terms of three main categories: business environment, access to […]

Realtors Rally for Key 2026 Real Estate Policies

​ News & Media By Amy Connolly TALLAHASSEE, Fla. — Realtors® from across Florida are at the state Capitol this week for Great American Realtors Days, delivering a clear message to lawmakers as the 2026 session opens: expand housing options, continue to fund successful homebuying and home hardening programs, keep property-insurance markets steady and protect […]

Fla.’s 2025 Housing Market Ends on Positive Trends

​ ORLANDO, Fla. — As 2025 came to a close, Florida’s housing market showed positive momentum, with closed sales of existing single-family homes up year-over-year, inventory (active listings) levels suggesting a return to normal seasonal patterns, and stabilizing statewide median prices, according to the latest housing data released by Florida Realtors®. Year end 2025 Florida […]

Builder Sentiment Loses Ground at Start of 2026

​ WASHINGTON – Builder confidence moved lower to start the year as affordability concerns continue to weigh heavily with buyers, and builders continue to contend with rising construction costs. Builder confidence in the market for newly built single-family homes fell two points to 37 in January, according to the National Association of Home Builders (NAHB)/Wells […]

Older Owners Drive Recent Household Growth

​ CHICAGO – Once households form, their starting point in housing matters just as much as the number of households formed. In 2024, the U.S. added about 1.4 million new households compared with the year before. However, that growth wasn’t evenly split between renters and owners. Owner households increased by roughly 941,400, while renter households […]

Why Authentic Content Will Win in 2026

​ NEW YORK – If 2025 was the year AI-generated content flooded social media platforms, 2026 will be the year both brands and creators truly reckon with it. With AI-generated content so easy to make, it’s crunch time for brands, creators, and platforms. Particularly given a deepening desire among consumers for something only humans can […]