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​ NEW YORK – Branding is traditionally associated with large corporations that invest heavily in marketing and visual identity. However, in today’s increasingly competitive and interconnected markets, branding is equally essential for medium-sized businesses and sole proprietors. Links to https://events.american-tradeshow.com/flr25 Grab your seat as Marcus Lemonis, visionary entrepreneur and star of CNBC’s The Profit, brings […]

​ News & Media By Matt Ott WASHINGTON — The average rate on a 30-year mortgage in the U.S. fell this week for the first time in a month, but borrowing costs for homebuyers remain elevated. The long-term rate dipped to 6.85% from 6.89% last week, mortgage buyer Freddie Mac said Thursday. A year ago, […]

​ News & Media By Amy Connolly WASHINGTON – Christine Hansen, Florida Realtors® 2018 president and the National Association of Realtors® 2025 first vice president, was elected NAR 2026 president-elect, positioning her next in line for the presidency. Two other prominent Realtors® in Florida – Tim Weisheyer and Ines Hegedus-Garcia – were named as NAR’s […]

​ NEW YORK – Just because a bathroom is small doesn’t mean it has to feel cramped. How you use a space affects the feeling as much as the square footage. From upgraded finishes to a whole new shower, there’s a lot you can do to a small bathroom to make it feel spacious. Add […]

​ NEW YORK – Buying a vacation property can be a lifestyle upgrade, but turning it into a profitable investment takes more than charm and curb appeal. Many high-income buyers jump into ownership expecting occasional personal use to offset costs. The better approach flips that logic. A second home becomes a true asset when its […]

​ ORLANDO, Fla.— Florida Realtors®, along with Realtors® in the Sunshine State and across the U.S., celebrate June as National Homeownership Month. The recognition acknowledges the importance of owning a home and the impact it has on the lives of American families, local communities and the nation’s economic health. This year marks the 23rd anniversary of […]

​ CHICAGO – Thirty years ago, Fannie Mae created a mortgage underwriting system that allowed lenders a way to assess the risk of borrowers outside the confines of the standard risk assessment models. This system, called Desktop Underwriter, makes homeownership available to a wider network of buyers, many of whom would be left out of […]

​ WASHINGTON – Single-family construction growth registered modest gains in small metro areas and declines in large metro counties while apartment growth is shifting to counties with lower population densities, according to the latest National Association of Home Builders (NAHB) Home Building Geography Index (HGBI) for the first quarter of 2025. “Single-family housing construction moderated […]

​ News & Media By Melissa Dittmann Tracey CHICAGO – Home sellers looking for a home upgrade that can have an aesthetic impact and be financially smart might start with the front door. Replacing a worn front door isn’t just a cosmetic fix—it’s one of the best remodeling projects for return on investment, according to […]

​ News & Media NEW YORK – Artificial intelligence (AI) can improve productivity and efficiency for real estate professionals, but there are some tasks that AI is not meant for. AI should not be writing apologies because it will sound generic. Apologies should be authentic and honest. AI also should not define a professional’s voice, […]

​ WASHINGTON – National Association of Realtors® Chief Economist Lawrence Yun said existing home sales will increase by 6% in 2025 and by 11% in 2026 during the “Residential Economic Issues & Trends Forum” at the NAR 2025 Realtors® Legislative Meetings. Yun forecasted that new-home sales will rise by 10% in 2025 and by 5% […]

​ ORLANDO, Fla – Build to Rent (BTR) communities are a subset of the single-family rental (SFR) market and have become increasingly popular among builders, developers, investors and renters in recent years. The challenge with BTR properties is Realtors® don’t typically participate in this kind of inventory, meaning these are new homes that they don’t […]