Homeowners Staying in Their Homes Longer

​ News & Media By Amy Connolly SEATTLE— Baby boomers and Gen Xers, more than other generations, are staying in their homes up to 20 years, far exceeding the typical 11.9 years most U.S. homeowners occupy their residences. A new report from Redfin showed nearly 40% of baby boomers have lived in the home they […]

Cutting Business Rent Tax Boosts State Economy

​ News & Media By Tom Butler Links to /news-media/infographics/business-rent-tax-elimination-benefits If Florida invests $976.8 million to eliminate the BRT, here’s what it would get back. TALLAHASSEE, Fla. – A new study by the Regional Economic Consulting Group shows that if Florida were to eliminate its sales tax on commercial leases, known as the Business Rent […]

You’re Selling a Lifestyle

​ News & Media NEW YORK — Instead of selling homes as a physical building, real estate professionals should consider selling the homes as a lifestyle. To do that, real estate professionals should understand their clients’ vision of how they want their lifestyle to be and find a home that makes that lifestyle possible. It […]

Marketing to Gen Z in 2024

​ NEW YORK – Gen Z is turning to social media for authentic and relatable answers. Platforms like TikTok are becoming preferred search engines, with Gen Z preferring it over Google. Social media apps are evolving into one-stop-search-shops, with features like TikTok’s Keyword Insights tool and Instagram’s robust search function. Marketers must optimize content for […]

Answering ‘What is a Mortgage?’

​ CHICAGO – The world of lending can be confusing and daunting. For many folks, so is buying a home. There are a lot of myths about the homebuying process — 83% of homeowners say they were surprised by at least some aspect of buying a home. A major piece of homeownership is getting a […]

Builder Confidence Higher in February

​ WASHINGTON – Builder confidence improved for the third straight month, bolstered by increasing buyer traffic, anticipated rate cuts by the Federal Reserve and the ongoing lack of existing inventory. In February, builder optimism in the market for newly built single-family homes climbed four points to 48 – the highest level since August, according to […]

Protecting Yourself From Cyber Threats

​ NEW YORK – In back-to-back months, Mr. Cooper and LoanDepot — two of the nation’s largest mortgage lenders — made headlines for experiencing cyberattacks that exposed the data of more than 30 million people combined. Mortgage lenders haven’t been the only recent targets. Title insurance companies Fidelity National Financial and First American Financial each […]

Mortgage Rates Rise to 6.77%

​ LOS ANGELES — The average long-term U.S. mortgage rate rose this week to its highest level in 10 weeks, a setback for prospective homebuyers ahead of the spring homebuying season. The average rate on a 30-year mortgage rose to 6.77% from 6.64% last week, mortgage buyer Freddie Mac said Thursday. A year ago, the […]

NHC Report: Idalia Caused at Least $3.6B in Damage

​ TAMPA, Fla. — A report from the National Hurricane Center estimates damage from Idalia to be around $3.6 billion, most of which occurred in the Big Bend region of Florida’s Gulf Coast. The damage total could exceed $4 billion, according to the data the NHC used from the NOAA National Centers for Environmental Information.  Links […]

Buyers Should Reconsider ‘Timing’ the Market

​ News & Media By Melissa Dittmann Tracey CHICAGO – Home shoppers are sensitive to mortgage rates, which was made clear last week with an increase in the average for the 30-year fixed-rate mortgage. The rate rose to 6.77%, and mortgage applications for home purchases fell 3%, according to the Mortgage Bankers Association. Every notch […]

New AI Tool Makes Instant Videos from Written Prompts

​ News & Media SAN FRANCISCO – San Francisco-based OpenAI’s new text-to-video generator, called Sora, isn’t the first of its kind. Google, Meta and the startup Runway ML are among the other companies to have demonstrated similar technology. Links to /news-media/news-articles/2024/02/ai-adoption-reshaping-real-estate Artificial intelligence use is on the rise in real estate but more than 50% […]

NE Fla. Markets in 2024: ‘A Bit More Stabilized’

​ News & Media JACKSONVILLE, Fla. – According to Northeast Florida Association of Realtors data, the median price for a single-family home increased over $23,000 between January and December last year, with the median price ending the year at $384,750, down from its peak of $395,000 in July. Home sales data in Baker, Clay, Duval, […]