Skipping Open Houses for Faster Closings

​ News & Media NEW YORK — Some real estate professionals are choosing to forgo open houses, relying instead on targeted strategies to sell homes more quickly and effectively. While open houses have long been a standard tool, agents say they often draw unqualified visitors and rarely lead directly to offers. Private showings allow agents […]

Housing, Jobs Now Outrank Marriage, Kids

​ WASHINGTON – Moving out of the parental home, getting a job, tying the knot and having kids used to be the most common pathway to adulthood, with almost half of 25- to 34-year-olds having experienced all four milestones in 1975. Nearly 50 years later, less than a quarter of U.S. adults this age had […]

Keeping Ahead of Social Media Trends in RE Marketing

​ News & Media NEW YORK – Social media has become essential to real estate marketing to connect with clients. Some of the key social media trends that agents should embrace include: Short-form vertical video, especially on platforms like Instagram Reels, TikTok, and YouTube Shorts, continues to drive engagement. The most effective content feels casual […]

NOAA Updates 2025 Storm Forecast

​ MIAMI – The National Oceanic and Atmospheric Administration issued an August update to its 2025 hurricane season outlook, slightly lowering its prediction for how many storms to expect. However, the forecast still calls for this year to have an above-average season, and conditions are aligning for more tropical activity as we enter the peak […]

Nautical Decor Makes a Stylish Comeback

​ NEW YORK – In 2025, design is drifting to a saltier and scrappier direction, with nautical nostalgia leading the way. It’s part of a broader shift away from hyper-minimalism and toward interiors that feel lived-in, layered and emotionally grounded. Through this lens, it explores how to surf the fisherman decor trend by unpacking the […]

RE Q&A: Do I Need Condo Insurance?

​ FORT LAUDERDALE, Fla. – Question: Our condo is raising our monthly assessments again, this time claiming that the building’s insurance went up. Since our building has insurance, we are not sure why we need to have our own policy and are considering dropping our individual policy to save some money. Do you have any […]

Pre-Apply for Storm Home Repair Aid

​ News & Media TALLAHASSEE, Fla. — Florida homeowners impacted by the 2023 and 2024 storms – Hurricanes Idalia, Debby, Helene, Milton or the 2024 north Florida tornadoes – are eligible to complete the pre-application assessment for the Rebuild Florida 2023 and 2024 Storms Housing Repair and Replacement Program (HRRP), which provides help with repairs, […]

Homebuyer Optimism Increases in July

​ News & Media WASHINGTON — Consumers sentiment about the housing market ticked up slightly in July, with the overall index increasing from 69.8 to 71.8, Fannie Mae researchers found in the July 2025 National Housing Survey. Seller optimism remained unchanged since June – a majority of consumers (60%) saying it’s a good time to […]

Hispanic Buyers Driving U.S. Homeownership Growth

​ News & Media By Antonio Correa MIAMI — Over the past decade, Hispanic Americans have driven the nation’s homeownership growth more than any other group. They’re the fastest growing demographic of homeowners in the country, and even though they only make up around 15% of U.S. households overall, Hispanic buyers account for well over […]

2 in 3 Gen Z Fear They’ll Never Afford a Home

​ ST. LOUIS — Though 90% of Gen Z want to own a home someday, 62% fear they never will, according to a new report from Clever Offers, a platform owned by Clever Real Estate. About 1 in 5 (21%) of Gen Z even believe World War III is more likely to occur than buying […]

Turning Green Into Gold With Lawn Care

​ NEW YORK — Potential buyers judge your home before they step through the front door, and it all starts with the lawn they see on real estate sites and when they pull up to the curb. They aren’t just seeing green. Studies show that a well-maintained lawn can help put buyers at ease, signaling […]

Realtors Net 13.5 Tons of Trash, Oddities

​ ORLANDO, Fla. – What happens when you bring nearly 1,200 Florida Realtors® members and volunteers together to clean up the state’s waterways? You get 13.525 tons of trash. For a visual, think a trash heap the size of two adult male African elephants or a fully loaded school bus. Links to https://floridarealtors.photoshelter.com/galleries/C000055tmRrp5w.Q/G0000lHBA_qN9kHU/Organizer-submitted-photos-and-videos Around the […]