NEW YORK – Do you use video as part of your marketing tool kit? If not, research says you should. More than 80% of U.S. adults use YouTube, and more than 50% of all consumers use video to help make a purchasing decision. Yet, only about one in three agents use YouTube for marketing. […]
NEW YORK – As hacking attempts become increasingly sophisticated, experts stress the importance of adopting robust security measures to safeguard personal devices. Cybersecurity breaches have skyrocketed, with financial losses from cyber incidents quadrupling since 2017, according to the International Monetary Fund. While most losses hover around a half million, severe attacks can cost companies […]
SEATTLE –The median U.S. asking rent fell 0.3% year over year in December to $1,594 — the lowest level since March 2022, according to the real estate brokerage Redfin. The median asking rent was down 0.1% from a month earlier, and down 6.2% from its August 2022 record high of $1,700. The median asking […]
News & Media TALLAHASSEE, Fla. – Hurricane Milton, which hit Florida in October, caused about $25 billion in insured losses, the largest amount of insured losses from any natural disaster in 2024, according to an analysis by Munich RE, an international insurance and reinsurance company. Overall losses from Milton totaled about $38 billion, as […]
ORLANDO, Fla. — Homeowners insurance can be confusing for anyone, especially new buyers. How much will it cost? What does it cover? How much will the insurer pay if I make a claim? The National Association of Realtors®’ newest Consumer Guide provides essential details to help buyers make informed decisions. The guide explains how […]
News & Media NEW YORK — Home buyers not only need to save money for a down payment on a home and calculate the monthly cost of a mortgage, but also calculate property taxes, utilities, routine maintenance costs and property insurance premiums. A 2023 report from Zillow and Thumbtack found those additional home expenses […]
CHICAGO — Today’s young adults continue to face delays in homeownership compared to past generations at the same age. Not only is the homeownership rate lower for those under 35 today compared to past generations, but the first-time buyer share is lower, and the age of first-time buyers is older than seen historically. Let’s […]
News & Media SEATTLE — More house hunters are starting their home search as the new year kicks off, according to a new report from the real estate brokerage Redfin. Redfin’s Homebuyer Demand Index — a seasonally adjusted measure of tours and other buying services from Redfin agents — posted a small 2% increase […]
SANTA CLARA, Calif. — For first-time homebuyers, the Mid-Atlantic and Florida are the best places to kickstart their homeownership journey in 2025, according to the 2025 Realtor.com® Best Markets for First-Time Homebuyers report, The report ranked three Florida locations — Villas (Lee County), Altamonte Springs (Seminole County) and Lauderdale Lakes (Broward County) — as […]
News & Media By Matt Ott WASHINGTON — The average long-term U.S. mortgage rate ticked up again this week, remaining at its highest level since July. The benchmark 30-year fixed rate loan rate rose to 6.93% from 6.91% last week, according to mortgage giant Freddie Mac. It was at 6.66% a year ago. It […]
ORLANDO, Fla. — Do you have kids currently in college, or maybe one who is about to graduate high school? Or maybe you have customers with high school seniors in their households: if so, make sure they know about about the Student Scholarship Program offered through Florida Realtors® Education Foundation Inc., a not-for-profit corporation that […]
NEW YORK – Making sure your credit score is in good shape could be vital if you’ve got a significant loan application coming up in 2025. And even if you haven’t, it’s still worth checking it from time to time to make sure there’s nothing unexpected on there. John Webb, credit expert at Experian, […]
