Your Guide to Becoming an Influencer

​ NEW YORK – You’re witnessing social media influencers reshape consumer behavior through trust and authenticity. Influencer marketing’s effectiveness is evident as 90% of marketers find it impactful, contributing to projected industry growth to $16.4 billion in 2023. Remarkably, 70% of teens trust influencers over traditional celebrities, indicating a shift in loyalty dynamics. Authentic recommendations […]

RE Q&A: How Long Should I Keep Condo Sale Records?

​ Question: I helped my father sell his condo in 2017 and have been storing the paperwork from when he originally purchased it to when he sold it. I want to shred the papers, but I was wondering if I need to hold on to them for a certain length of time. How long should […]

Survey: Pets Drive Homebuying, Renovation Decisions

​ CHICAGO –There are more American households with pets than children, and studies show that home buyers’ furry friends increasingly influence the type of home or remodeling project buyers choose. So, real estate pros need to be tuned in to the needs of their clients’ pets.  “Whether selecting pet-friendly materials or incorporating built-in feeding stations […]

Consumer Sentiment Inches Up

​ News & Media By Joanne Hsu ANN ARBOR, Mich. – The economic outlook over both the short term and long term reached their most favorable levels since April 2024, with a 10% surge in long-run economic expectations that was seen across age and income groups, said University of Michigan economist Joanne Hsu, director of […]

Appraisal Foundation Settles HUD Fair Housing Case

​ News & Media By Amy Connolly WASHINGTON – The Appraisal Foundation settled with the U.S. Department of Housing and Development over allegations the nonprofit violated the Fair Housing Act by preventing qualified people of color from entering the appraisal profession. HUD said the Washington, D.C.-based foundation, which sets standards and qualifications for appraisers and […]

Claims of Guaranteed Savings

​ Dear Shannon: I am a passionate broker with a focus on helping buyers. I’m also an outstanding negotiator, and, almost every time when I represent buyers, I can get their offer accepted below list price. When I market my services, I advertise this guarantee of savings and encourage buyers to purchase with representation. My […]

New Florida Flood Disclosure Requirements Coming

​ ORLANDO, Fla. – Starting October 1, 2024, there is a new flood disclosure requirement in Florida. Florida Statute 689.302 requires a seller to complete and provide a flood disclosure to a buyer of residential real property. This disclosure must be done at or before the time of a contract being executed. Sellers will need […]

Florida Real Estate: Dispute Resolution Explained

​ ORLANDO, Fla. – A buyer will often review a purchase and sale agreement and sketch out a timeline of critical deadlines like making the deposit, applying for a loan, conducting inspections and so on. However, to understand the contract more deeply, it’s helpful to understand what happens if that timeline is disrupted and there’s […]

U.S. Foreclosure Activity in July Up 15% From June

​ IRVINE, Calif. – ATTOM has released its July 2024 U.S. Foreclosure Market Report, which shows there were a total of 31,929 U.S. properties with foreclosure filings default notices, scheduled auctions or bank repossessions – up 15% from a month ago and up slightly by 0.2% from a year ago. “July’s foreclosure activity reflects a […]

Idalia Caused $372M in Flood Claims

​ News & Media TALLAHASSEE, Fla. – Today, Aug. 30, 2024, marks the one-year anniversary of Hurricane Idalia crashing into North Florida. Earlier this week, the federal government said the National Flood Insurance Program paid $372 million in claims from the storm. The Federal Emergency Management Agency said in a news release that the flood […]

DeSantis Says Park Plans Need Another Look

​ TALLAHASSEE, Fla. – Trying to quell a bipartisan uproar, Gov. Ron DeSantis said Wednesday that “half-baked” plans to bring golf courses, resort-style lodges and pickleball courts to state parks will be revamped. DeSantis said the Department of Environmental Protection will gather more public input before it could move forward with what is dubbed the […]

Pending Home Sales Dropped 5.5% in July

​ WASHINGTON – Pending home sales in July retreated 5.5%, according to the National Association of Realtors®. All four U.S. regions posted monthly losses in transactions. Year-over-year, the Northeast rose while the Midwest, South and West registered declines. The Pending Home Sales Index (PHSI) – a forward-looking indicator of home sales based on contract signings […]