Housing Starts Decline in January

​ WASHINGTON – A sharp decline in multifamily starts pushed overall housing starts down in January even as single-family production showed signs of a gradual improvement later this year as interest rates continue to moderate. Overall housing starts decreased 14.8% in January to a seasonally adjusted annual rate of 1.33 million units, according to a […]

Wait, What? Things Are Looking Up for Homebuyers?

​ SAN FRANCISCO – You feel demoralized about the housing market, right? Hold on. After a grim 2022 and 2023, it looks like 2024 is shaping up to be less hostile to home buyers. Here’s a summary of what’s been rotten in the state of housing: Home prices skyrocketed from the middle of 2020 to […]

Florida Realtors Receives $100K from RRF

​ News & Media By Marla Martin ORLANDO, Fla.– The National Association of Realtors®’ (NAR) Realtors Relief Foundation announced a $100,000 grant to Florida Realtors® to help Panhandle residents with housing issues resulting from disastrous storm and rain conditions in early January. “The Jan. 9, 2024, severe storms and rainfall damaged so many homes and […]

Profits from Home Selling Drop in 2023

​ IRVINE, Calif. – Home sellers made a $121,000 profit on the typical sale in 2023, generating a 56.5% return on investment, according to Attom’s Year-End 2023 U.S. Home Sales Report. But even as both gross profits and profit margins remained near record levels, they decreased from 2022, marking the first declines in either category […]

Identify Financial Distress Warning Signs

​ News & Media TALLAHASSEE, Fla. – Even as the home buying market has slowed, over 50% of Americans still browse home sale listings weekly and about 33% look at them daily. While the interest in becoming homeowners is present, real estate professionals must be able to identify the homeowners who are in financial distress […]

Cash-Flush Buyers Dip into Distressed Commercial RE

​ News & Media NEW YORK – Regional banks and other lenders have grown concerned about the volatility in commercial real estate, but investors are poised to scoop up distressed properties with cash. Preqin data show that global real estate funds operated by private-equity firms held $544 billion in cash at the end of 2023’s […]

State Reaches Rural Land Deals

​ TALLAHASSEE, Fla. – Owners of three farms have signed deals with the state, totaling nearly $9 million, to restrict future residential and commercial development, Agriculture Commissioner Wilton Simpson recently announced. The deals involve the state purchasing conservation easements, which allow landowners to continue using their land for such things as farming while agreeing not […]

Changes Ahead for My Safe Florida Home?

​ FORT LAUDERDALE, Fla. – Looks like the free money party is over for many Florida households. The popular My Safe Florida Home program is expected to resume taking applications on July 1, but many homeowners might find it more difficult to secure grants of up to $10,000 for such improvements as hardening windows and doors and replacing roofs to improve […]

Homeowners Staying in Their Homes Longer

​ News & Media By Amy Connolly SEATTLE— Baby boomers and Gen Xers, more than other generations, are staying in their homes up to 20 years, far exceeding the typical 11.9 years most U.S. homeowners occupy their residences. A new report from Redfin showed nearly 40% of baby boomers have lived in the home they […]

Cutting Business Rent Tax Boosts State Economy

​ News & Media By Tom Butler Links to /news-media/infographics/business-rent-tax-elimination-benefits If Florida invests $976.8 million to eliminate the BRT, here’s what it would get back. TALLAHASSEE, Fla. – A new study by the Regional Economic Consulting Group shows that if Florida were to eliminate its sales tax on commercial leases, known as the Business Rent […]

You’re Selling a Lifestyle

​ News & Media NEW YORK — Instead of selling homes as a physical building, real estate professionals should consider selling the homes as a lifestyle. To do that, real estate professionals should understand their clients’ vision of how they want their lifestyle to be and find a home that makes that lifestyle possible. It […]

Marketing to Gen Z in 2024

​ NEW YORK – Gen Z is turning to social media for authentic and relatable answers. Platforms like TikTok are becoming preferred search engines, with Gen Z preferring it over Google. Social media apps are evolving into one-stop-search-shops, with features like TikTok’s Keyword Insights tool and Instagram’s robust search function. Marketers must optimize content for […]