Everything to Know About Chaos Gardening

​Gardening without a plan can be a fun, low-stress way to add biodiversity to a yard, but the results can vary. Share these trends as a possible curb appeal boost. 

Smart Ways to Protect Your Financial Data

​Scams are growing more sophisticated, but experts say steps like limiting data sharing, freezing credit and using two-factor authentication can help. 

Florida’s RE Marketing Fueled by Younger Buyers

​The state’s population growth is reshaping real estate, compelling agents to adopt digital tools and social media to attract younger buyers and boost engagement. 

Buyers May Have Accepted a New Norm on Rates

​Affordability headwinds persist as the 30-year fixed-rate mortgage rises again, yet the stream of mortgage applicants remains stronger than in 2024. 

Florida Sees Shift in New-Home Prices

​Florida is among the top states seeing new construction price declines, creating potential opportunities for buyers as builders adjust to market conditions. 

NAR Launches Market Data Dashboard

​The new dashboard gives Realtors exclusive, monthly metro data and forecasts to better guide clients on affordability, pricing and market trends. 

Florida’s Islands Rank Among Nation’s Best

​Five Florida islands made Travel + Leisure’s 2025 top 15 U.S. islands list, highlighting their charm and resilience after multiple hurricanes. 

How Brands Are Winning With Bold Online Humor

​In today’s digital landscape, brands are thriving by using humor, memes and unfiltered content to connect with Gen Z and build authentic online communities. 

Insurer OK’d to Take Citizens Policies

​Florida Peninsula Insurance Co. is expected to assume up to 40,000 policies from Citizens in late October as part of the depopulation program. 

Strong Credit Opens Doors in 2025 Market

​With a solid financial foundation and fewer risky loans, today’s housing market rewards buyers with good credit through better rates and more loan choices. 

NAR Prevails in Homie Litigation

​A federal court dismissed Homie’s antitrust claims against NAR and major brokerages with prejudice, barring the company from refiling the lawsuit. 

Garden Accessories That Elevate Outdoor Spaces

​ ST. PETERSBURG, Fla. – American homeowners are embracing outdoor living like never before. According to new Talker Research findings, they expect to be outside for about 11.7 hours per week, up from 9.6 hours per week last year. Four in ten homeowners plan to renovate to maximize time spent outside. St. Petersburg’s year-round sunshine […]