Helene’s Estimated Insured Losses Top $835M

​ News & Media TALLAHASSEE, Fla. – With 84,400 claims filed, estimated insured losses in Florida from Hurricane Helene have topped $835 million. Data posted Thursday on the state Office of Insurance Regulation website showed $835,853,221 in estimated insured losses, up from $656,767,627 on Tuesday and $507,534,581 on Monday. Of the 84,400 claims, almost exactly […]

Consider Using a Realtor When Selling Your Home

​ CRYSTAL RIVER, Fla. – Home sellers who choose to work without a real estate agent are twice as likely as agent-assisted sellers to be unhappy with the results of their sale, according to a new study from Clever Real Estate. Those who opt to do it themselves – for sale by owner, also known […]

AccuWeather: Helene Is One of Worst Hurricanes

​ STATE COLLEGE, PA. – As the scope of catastrophic infrastructure damage, loss of life, business disruptions and other economic impacts becomes clearer in the wake of Hurricane Helene, the AccuWeather Global Weather Center increased its estimate of the total damage and economic loss in the U.S. to between $225 billion and $250 billion. Links […]

Buyer Options to Compensate Their Brokerage Firm

​ ORLANDO, Fla. – Recent practice changes require Realtors® and MLS participants who are working with a buyer to enter into a written agreement prior to touring a home. There are different forms they can use to establish this relationship (Exclusive Buyer Broker Agreement, Showing Agreement, Property Pre-Touring Agreement, or a brokerage firm’s own agreement). […]

How Low Will Interest Rates Go?

​ NEW YORK – The Federal Reserve has cut its benchmark interest rate for the first time in more than four years, which will have consequences for mortgage rates, car loans and credit card debt. The Fed’s half-point rate cut is a major strategic shift and a sign policymakers believe they’re winning the war against […]

Pathways to Professionalism – Professional Courtesies

​ Dear Shannon:  I’m a new-ish Realtor® and I’m doing really well, except I forgot to let the listing broker know that my buyer decided not to view the property. I didn’t cancel the showing until it was too late, and I feel awful. The owners wanted to be present for the showing and they […]

5 Financial Metrics Real Estate Pros Should Track

​ CHICAGO – Lead generation might be the lifeblood of your business, but money is the oxygen. Without it – and a keen understanding of how your money is working – your business can’t breathe. Cash flow allows us to pay off debt, earn a living and build a scalable real estate business. When managed […]

Creating Marketing That Makes the Phone Ring

​ News & Media NEW YORK – Effective real estate business marketing plans capture the attention and emotions of potential customers and get them to take action. Marketing strategies need to first grab the attention of buyers and sellers, which can be done through targeted messages, such as pattern interruption, scarcity, priming, sharing surprising statistics, […]

NAR’s Newest Consumer Guide: MLS

​ News & Media By Amy Connolly WASHINGTON – The National Association of Realtors®’ newest Consumer Guide aims to educate buyers and sellers about multiple listing services (MLSs), explaining the value of an MLS and the role of offers of compensation. Links to /law-ethics/nar-settlement-sitzer-burnett-lawsuit The resources you need to do business in the post-NAR settlement […]

Helene: Extended Business Tax Deadlines, Resources

​ News & Media By Amy Connolly TALLAHASSEE, Fla. – Businesses in Hurricane Helene-damaged counties have more time to make tax filings with the state and an opportunity to receive in-person recovery resources. Links to /tools-research/hurricane-resources/helene-recovery-assistance-realtors-resources We have gathered resources for Realtors in Florida to help you recover and rebuild. The Florida Department of Revenue […]

Mortgage Rates Rise, Still Well Below Last Year

​ News & Media By Matt Ott WASHINGTON –The average rate on a 30-year mortgage in the U.S. rose to 6.12% this week, the first increase in seven weeks. The rate ticked up from 6.08% last week, mortgage buyer Freddie Mac said Thursday. A year ago, the rate averaged 7.49%. Last week, the average rate […]

Two New Condo Forms Available

​ News & Media By Amy Connolly ORLANDO, Fla. – Florida Realtors has revised two condominium forms for sellers and buyers to provide updated information on condo association financial statements and budgets. The revisions were made in compliance with a new law, effective Oct. 1, that requires condominium sellers to provide the condo association’s annual […]