​A new survey finds buyers are prioritizing wellness, flexibility and community over square footage, embracing smaller homes with modern, eco-friendly features. 

​Upgrading outdoor spaces with comfy seating, lighting and indoor-outdoor flow boosts enjoyment and resale value, making homes more sale-ready. 

​A strong, consistent brand helps small businesses stand out, build trust and turn every customer interaction into loyalty and long-term growth. 

​A Realtor.com analysis shows cash buyers thriving at the high and low ends of the market as financed buyers remain concentrated in the middle. 

​Pet-friendly features like dog parks, grooming stations and nearby vets are winning over Florida buyers. Agents can highlight communities for both people and pets. 

​The state topped Lightcast’s 2025 Talent Attraction Scorecard for the third time in a decade, driven by its focus on workforce education and high-demand job training. 

​Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI. 

​Consumers are using AI to find local agents, so a strong digital presence, including an updated profile and positive reviews, are essential for visibility and trust. 

​Nearly 50% of mortgaged homes in the U.S. are equity-rich, creating potential opportunities and considerations for real estate professionals in a fluctuating market. 

​A government shutdown can disrupt services like flood insurance and FHA approvals. Advocacy Scoop discusses how NAR is responding to protect transactions. 

​Citizens is allowing policyholders to defer flood insurance paperwork after the federal shutdown paused the National Flood Insurance Program. 

​Agents succeed on social media by building a consistent content lane. Focused topics, recurring formats and a clear perspective build trust and customer confidence.