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​A new survey finds neighbor connections vary sharply by generation, and experts say those bonds, or lack of them, can shape community stability and home values. 

​Many new agents announce their careers, then fade from view. Experts say success comes from visibility and showing up consistently. 

​NAR says it supports new technology like Zillow’s ChatGPT integration as long as it follows MLS rules and data license agreements. 

​Real estate is rewarding, but it comes with risks. Use safety protocols, including Forewarn, help you stay protected while serving customers with confidence. 

​Inflation and high prices remain top concerns, with little change in how consumers view their finances or the overall economy, according to the University of Michigan. 

​Small, meaningful pop-by gifts help agents stay connected with past customers, show appreciation and encourage referrals without feeling overly promotional. 

​AI tools can help agents build business plans, write marketing content and streamline operations when used with detailed, well-crafted prompts. 

​Baby boomers own 41% of U.S. real estate – twice that of millennials – reflecting decades of price growth and tougher entry for younger buyers. 

​The Supreme Court declined to review a case against NAR’s former “no commingling” rule, letting stand rulings that supported NAR’s position. 

​Spending less on ads can yield better results. One expert says cutting waste, auditing expenses and improving conversions drive sustainable real estate growth. 

​With rate cuts expected, homeowners weigh HELOCs for flexibility or fixed loans for stability as they consider tapping record home equity levels. 

​The average 30-year mortgage rate fell to 6.19% from 6.27% last week, while 15-year rates dropped to 5.44% from 5.52% last week.