NEW YORK – The use of artificial intelligence (AI) applications in real estate today is nearly ubiquitous, ranging from MLS listing input tools and automated customer interactions through chatbots to predictive analytics that identify potential buyers and sellers. These AI tools can provide valuable insights, help improve lead capture and conversions and ultimately give […]
News & Media NEW YORK – Patios are curated lifestyle experiences for luxury real estate, and in 2025, home buyers are looking for their dream outdoor space under the stars. Staging of these spaces should evoke an emotional response in buyers. Sculptural minimalism trends include oversized loungers and organic shapes that double as art […]
NEW YORK – Remodeling projects allow homeowners to put their personal stamps on a property. In addition to choosing a color and design scheme that fits a particular aesthetic, homeowners may want to outfit their homes with various features that can make them more accommodating to modern living. Homeowners can use these ideas as […]
News & Media NEW YORK – Since 2020, home equity has increased by approximately 80% from $19.5 trillion to about $35 trillion due to rising home values, but many say that the other side of the coin is the significant increase in property taxes that have come with that rise in equity. ICE Mortgage […]
News & Media NEW YORK — Facebook groups can be a treasure trove of real estate leads. Real estate is all about relationships, and a private Facebook group is a great way to build rapport with potential clients in your local community. By starting a group based on a common interest, such as a […]
CHICAGO – Home staging is an effective way to make a property irresistible to buyers, and the right colors can make all the difference. Rich, stylish interiors can create a sense of warmth, luxury and personality. Consider, 81% of buyers’ agents say home staging helps clients visualize a property as their future home. They’re […]
ISLAMORADA, Fla. — The Everglades is more than just swamps, fan boats and alligators, and restoration efforts impact more than the land between Florida’s east and west coasts. Florida Bay, a body of water located between the southern end of mainland Florida and the Florida Keys, makes up about a third of Everglades National […]
News & Media NEW YORK – The core principles of public speaking include clarity, pace and tone. For real estate professionals, new techniques can improve their business. Communication can be learned and honed through practice. Use strategic pauses to maintain audience engagement, make a point or provide audiences with the time to react. In […]
MIAMI – Sabrina Guillaume’s parents always urged her to invest in a home in Liberty City. But when she started the homebuying process in early 2020 at age 24, she hit a lot of obstacles: After getting preapproved for a loan, the pandemic came, and the homes she’d been eyeing rose from the mid-$300,000s […]
ISLAMORADA, Fla. — The Everglades is more than just swamps, fan boats and alligators, and restoration efforts impact more than the land between Florida’s east and west coasts. Florida Bay, a body of water located between the southern end of mainland Florida and the Florida Keys, makes up about a third of Everglades National […]
WASHINGTON – As the precipitous rise in housing costs over the past decade has put buying a traditional home out of reach for many Americans, a growing number are turning to nontraditional alternatives. Some are repurposing old commercial buildings or buying land and prefabricated homes, while others are choosing to share homes with strangers […]
WASHINGTON – The U.S. has been short of the homes it needs to meet its growing population for more than a decade, driving up prices and shooting down the dreams of millions of would-be buyers. While buying a starter home was once a safe and attainable way to build wealth, rising home prices, falling […]