Tips for Successful Email Marketing Campaigns

​ NEW YORK – Email marketing is a billion-dollar industry, but running successful email campaigns is getting more challenging. With data decaying faster than ever and email service providers enforcing stricter sending rules, your business may already be experiencing declining results. Here’s how you can quickly adapt to these critical industry updates. Email marketing has […]

Florida Consumer Sentiment at 3-Year High

​ GAINESVILLE, Fla. – Consumer sentiment among Floridians rose for the third consecutive month in August, reaching its highest level in the past three years at 76.4 points, up 1.6 points from a revised figure of 74.8 in July. Similarly, national consumer sentiment also increased after four months of consecutive declines. “Floridians grew more optimistic […]

NAR Names Local Realtor Good Neighbor Finalist

​ WASHINGTON – Four days after Stacy Horst’s 17-year-old daughter took her own life, she and her husband knew they had to act. Erin, who had a form of autism once called Asperger’s, had been mercilessly bullied and repeatedly encouraged by classmates to kill herself.  Courtesy of NAR Stacy Horst After Erin died on Jan. […]

Realtor Safety Month: Make a Plan

​ News & Media By Amy Connolly ORLANDO, Fla. – In a time when personal safety is paramount, Realtors® have increasingly been taking proactive measures to protect themselves and their businesses. According to National Association of Realtors® data, real estate professionals have implemented safety protocols, including meeting new customers in their offices or neutral locations, […]

NAR Settlement: New Webinar, Resources Available

​ News & Media By Amy Connolly Links to /law-ethics/nar-settlement-sitzer-burnett-lawsuit The resources you need to do business in the post-NAR settlement real estate industry. WASHINGTON – Florida Realtors® and the National Association of Realtors® introduced new tools and information designed to help Realtors® adapt to the practice changes that started Aug. 17. The new resources […]

Older Adults Moving in With ‘Boommates’

​ News & Media NEW YORK – With housing costs still high for many, older adults are turning to roommates to split the cost of housing, a trend called “boommates.” An increasing number of adults age 65 and older are opting for shared housing arrangements to save money in an era when many have fallen […]

Gen Z Renters Use Social Media for Design Tips

​ News & Media NEW YORK – The average Gen Z may never own a home, and most of them have come to terms with that reality. How does the freshly minted adult make a space their own? Enter the world of interior decorators on social media, where influencers are teaching a new generation of […]

U.S Single-Family Permits up, Multifamily Slows

​ WASHINGTON – A lack of resale homes and pent-up demand more than offset high mortgage rates and contributed to solid single-family permit growth across nearly all geographic regions in the second quarter. However, multifamily construction permit activity continued its slide downward across the board to start 2024. Meanwhile, single-family and multifamily construction both exhibited […]

Redfin: ‘Lock-In Effect’ Continues to Ease

​ WASHINGTON – Homeowners have been reluctant to sell due to elevated mortgage rates, but a new report shows the so-called “lock-in effect” is starting to ease. In the first quarter of this year, six in every seven homeowners, 86%, had a mortgage rate below 6%, according to a Redfin analysis of data from the […]

Tiny Homes Surge in Popularity Across U.S.

​ NEW YORK – As housing prices continue to rise, many people in the United States are veering toward a new-ish style of living space: the tiny house. According to a report by Investment Property Exchange Services, 73% of Americans would consider living in a tiny home. These compact houses – often smaller than 500 […]

Six Insurers to Take Out 195K+ Citizens Policies

​ TALLAHASSEE, Fla. – A month after approving requests by private-market insurers to take over more than 400,000 policies from state-owned Citizens Property Insurance Corp., Florida’s insurance commissioner has approved another 195,035 takeouts from six companies — including the first by the latest insurer OK’d to do business in the state. Trident Reciprocal Exchange, based […]

Down Payments at Record High

​ WASHINGTON — Homebuyers are putting down more money than ever to soften the blow of high mortgage rates, and in some cities, $400,000 down payments are now the norm. The typical down payment for U.S. homebuyers hit a record $67,500 in June, nearly 15% higher than a year earlier, according to a new Redfin […]