Repurposing Content to Boost Exposure

​ News & Media NEW YORK — For real estate agents, maximizing content value through repurposing is key to a successful social strategy. A single blog post can be transformed into various formats, such as videos, infographics and carousel images, to share across different social platforms like Instagram, TikTok, Facebook, LinkedIn and YouTube. Repurposing expands […]

Mortgage Apps Jump on Declining Rates

​ WASHINGTON – Mortgage applications increased 11.2% from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending March 7, 2025. The Market Composite Index, a measure of mortgage loan application volume, increased 11.2% on a seasonally adjusted basis from one week earlier. On an […]

Benefits of Hiring a Pro Painter

​ NEW YORK – A fresh coat of paint can produce amazing results. Leaving the work to a professional can ensure a job is done correctly and beautifully and completed on time. Few home improvements can change the look of a room faster and more affordably than a painting makeover. In fact, homeowners often turn […]

Best Time to Sell Right Around the Corner

​ News & Media AUSTIN, Texas – In a challenging real estate market, timing can make a difference and this year, according to the Best Time to Sell report from Realtor.com, the optimal time when sellers are likely to find the ideal balance of market conditions is April 13 – April 19. If 2025 follows […]

Budget-Friendly DIY Laundry Room Upgrades

​ NEW YORK — Having a cute, practical laundry room not only adds charm and functionality to your space but can also boost your home’s value. But in this economy, it can be challenging to pay someone to complete all these tasks for you. That’s why doing it yourself (or DIYing, as the cool kids […]

IRS Warns Against Scams

​ NEW YORK – Humans are so creative, so persistent. Take thieves, frauds and scammers. As long as there are dollars in someone’s bank account, there are other people devising ways to siphon those dollars and claim them as their own. The Internal Revenue Service is on to them. In its list of “dirty dozen” […]

Consumer Housing Sentiment Down

​ News & Media WASHINGTON – The Fannie Mae Home Purchase Sentiment Index (HPSI) decreased 1.8 points in February to 71.6, driven largely by consumers’ increased pessimism that mortgage rates will go down in the next year. The share of consumers who say it is a good time to buy a home inched up last […]

Addressing Seller Questions

​ NEW YORK – Some homeowners hesitate to sell because they’ve got unanswered questions that hold them back. But a lot of times their concerns are based on misconceptions, not facts. And if they’d just talk to an agent about it, they’d see these doubts aren’t necessarily a hurdle at all. If uncertainty is keeping […]

Helping Home Buyers Understand Financing

​ CHICAGO – Americans are confused about mortgages and many other financial aspects of homeownership, according to a new survey of about 1,000 prospective buyers and homeowners conducted by JW Surety Bonds. One in three renters say their lack of knowledge about homeownership has caused them to delay a home purchase, while homeowners admit to […]

How Long Should You Keep Tax Return Records?

​ News & Media By Ashley N. Soriano WASHINGTON — The Internal Revenue Service generally recommends keeping tax returns and related documents for at least three years after filing. That’s because the IRS has a statute of limitations to audit your return. There is also a three-year window for taxpayers to file an amended tax […]

Owners Placing Greater Value in Their Homes

​ WASHINGTON — Since the pandemic, many consumers are using their homes in new and different ways including living with multiple family members under one roof, expanding outdoor living spaces and even growing some of their own food. With the rise in home prices over the last few years, changes in consumers’ desires have played […]

Breathing Life Into Luxury Listings

​ News & Media NEW YORK — When luxury listings begin to lose momentum, real estate pros can turn things around with creativity and strategy. Here are five ways to revitalize luxury property listings and attract high-value buyers: Exclusive partnership events with luxury brands, such as art curators and fashion designers, can introduce potential buyers […]