Rethinking RE Content Strategy in the AI Era

​ News & Media WASHINGTON – The introduction of artificial intelligence-generated overviews is transforming how users access information online, particularly in real estate. AI now provides strategic overviews on search result pages, pulling content from top-ranking, authoritative sources. This shift influences search engine optimization (SEO), requiring real estate professionals to adapt their content strategies to […]

3 Reasons to Check Your Credit Report Today

​ NEW YORK – Credit report checks are an important way to gauge your ability to get loans or credit cards. It assesses all kinds of factors in your borrowing history and assigns you a number between 300-850 that gauges your creditworthiness. But why is this number important? And why should I check my credit […]

Creating a Thriving Balcony Garden

​ NEW YORK – If you live in an apartment or a space without a yard, you might think it’s impossible to grow your own thriving garden. But I promise you, it’s not! I live in an apartment and rely heavily on my balcony to give me access to the outside world. One of the […]

Tech Trends to Reshape Your Real Estate Business

​ CHICACO – Let’s be honest, 2024 felt like a roller-coaster ride for the real estate industry. At its peak, we saw home prices soar; but chronically low market inventory and sky-high interest rates kept many potential buyers out of the market. Plus, a high-stakes presidential election caused some uncertainty over the next administration’s approach […]

RE Q&A: Stopping Raccoon Damage in Condo Lot

​ News & Media By Gary M. Singer FORT LAUDERDALE, Fla. — Question: I live in a great condo community, but recently we have experienced raccoons getting inside the engine blocks and causing severe damage to our vehicles. This includes biting into the wiring system, fluid lines and hood insulation. When we approached the association, […]

NAR: WOTUS Review a Win for Property Owners

​ WASHINGTON — The U.S. Environmental Protection Agency’s announcement Wednesday that it will simplify the definition of the Waters of the United States rule (WOTUS) is a win for property owners, says National Association of REALTORS® President Kevin Sears. Sears joined the newly appointed EPA Administrator Lee Zeldin and other stakeholders at the agency’s Washington, […]

Mortgage Applications Jump

​ WASHINGTON — Mortgage applications increased 11.2% from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending March 7, 2025. The Market Composite Index, a measure of mortgage loan application volume, increased 11.2% on a seasonally adjusted basis from one week earlier. On an […]

New Consumer Guide Covers Home Marketing

​ News & Media ORLANDO, Fla. — When it comes to selling a home, a well-executed marketing strategy can make the difference between a listing that lingers on the market and one that sparks immediate interest. The newest Consumer Guide by the National Association of Realtors® explains some details about home marketing and how Realtors® […]

Average U.S. Mortgage Rate Up Slightly

​ News & Media By Alex Veiga WASHINGTON — The average rate on a 30-year mortgage in the U.S. edged higher this week, ending a seven-week slide that helped ease borrowing costs for home shoppers leading into the spring homebuying season. The rate averaged 6.65% this week, up from 6.63% last week, mortgage buyer Freddie […]

Exercise to Relieve Tech Neck

​ NEW YORK — You’re not alone if you spend hours daily on your desktop, laptop, or phone. Research shows the average American spends seven hours per day looking at a screen; for real estate agents, that number can be even higher. Between checking emails, updating listings and scrolling through MLS data, it’s easy to […]

Repurposing Content to Boost Exposure

​ News & Media NEW YORK — For real estate agents, maximizing content value through repurposing is key to a successful social strategy. A single blog post can be transformed into various formats, such as videos, infographics and carousel images, to share across different social platforms like Instagram, TikTok, Facebook, LinkedIn and YouTube. Repurposing expands […]

Mortgage Apps Jump on Declining Rates

​ WASHINGTON – Mortgage applications increased 11.2% from one week earlier, according to data from the Mortgage Bankers Association’s (MBA) Weekly Mortgage Applications Survey for the week ending March 7, 2025. The Market Composite Index, a measure of mortgage loan application volume, increased 11.2% on a seasonally adjusted basis from one week earlier. On an […]