Responsible Marketing is Key to Brand Success

​ NEW YORK – Marketing campaigns in poor taste, driven solely by numbers or rushed launches, are all too familiar. Marketers today face a significant challenge in a socially conscious world: balancing the promotion of products or services with societal responsibility. This involves considering political and environmental issues and regional sensitivities. For instance, advertising fast […]

How Low Must Rates Go to Break Lock-In?

​ WASHINGTON – Most Americans fortunate enough to have purchased a house before mortgage rates shot up in the spring of 2022 don’t appear likely to sell any time soon, according to a new survey. Bankrate asked Americans how low mortgage rates would have to fall before they would consider selling their current home and […]

Regulators Eye Citizens Insurance Hikes

​ TALLAHASSEE, Fla. — Florida regulators Thursday dug into a proposal that would lead to double-digit rate increases for customers of Citizens Property Insurance Corp., as the state insurer of last resort continues trying to push policies into the private market. The Florida Office of Insurance Regulation, which would have to sign off on increases, […]

Rising Rates, Prices Shrink Buyer’s’ Budgets

​ ORLANDO, Fla. – Typically, the most important question prospective homebuyers need to answer is how much they can afford each month. This number then translates into their “purchasing power”, or how much house that monthly payment can get them. Then, this gives the buyers their price range or budget when they start working with […]

Free Webinar: “Let’s Talk Listing Agreements”

​ News & Media ORLANDO – Join Juana Watkins, Florida Realtors® general counsel and vice president of Law & Policy, and the legal team for a discussion on Monday (Aug. 5) about amended Exclusive Right of Sale Listing Agreements. Links to /law-ethics/nar-settlement-sitzer-burnett-lawsuit July 30: Florida Realtors has released new listing forms and videos about buyer […]

ChatGPT Introduces Interactive Conversations

​ NEW YORK – Earlier this year, OpenAI amazed users by unveiling an enhanced voice mode for the latest version of ChatGPT. Unlike the robotic voices of digital assistants like Alexa or Siri, this new ChatGPT voice mode sounds incredibly lifelike. It can respond in real-time, handle interruptions, make giggling sounds when users joke, and […]

Hometown Heroes Housing Helps Over 3,700 into Homes

​ News & Media TALLHASSEE, Fla. – Florida’s Hometown Heroes Housing program has provided a total of $61.3 million to 3,745 families throughout the state in the first month that its third funding cycle began, according to the Florida Housing Finance Corporation. Veterans and active-duty military, nurses, teachers, and law enforcement officers continue to lead […]

Average 30-Year Mortgage Rate Falls to 6.73%

​ LOS ANGELES (AP) – The average rate on a 30-year mortgage fell this week to its lowest level since early February, easing borrowing costs for prospective homebuyers facing record-high home prices. The rate fell to 6.73% from 6.78% last week, mortgage buyer Freddie Mac said Thursday. A year ago, the rate averaged 6.9%. Borrowing […]

3 Floridians in NAR 2025 Leadership Academy

​ ORLANDO, Fla. – Three Realtors® from Florida are among 20 selected to participate in the National Association of Realtors® 2025 Leadership Academy Class, a 10-month program that prepares state and local volunteers for NAR leadership positions. Omar Capellan Omar Capellan, Tiea Vincent and Kara Wisely will participate in a diverse range of educational experiences […]

Florida Realtors® Ranks as a Top ‘100 Best Company’

​ ORLANDO, Fla.– For the third year in a row, Florida Realtors®, the largest professional trade association in Florida, has been named one of Florida’s “Best Companies To Work For.” The annual Best Companies To Work For list, featured in a special August issue of Florida Trend magazine, ranks 100 companies in small, medium and […]

Fed Sees Cooler Inflation, Slower Job Market

​ WASHINGTON — The Federal Reserve said Wednesday that greater progress has been made in reducing inflation to its 2% target, a sign that the central bank is moving closer toward cutting its key interest rate for the first time in four years. In a statement issued after it concluded its two-day meeting, the Fed […]

Florida Sales Tax Holiday Starts

​ News & Media By Rachel Tucker TALLAHASSEE, Fla. – With less than a month to go before school starts in Florida, the state is helping make school supplies more affordable. Sales tax for certain items will be suspended during the Florida back-to-school sales tax holiday. The following items are exempt from sales tax from […]