News & Media NEW YORK – A growing focus on negotiation strategy emphasizes shifting away from emotional reactions and toward psychology-based concession tactics. The most effective approaches highlight controlling perception, setting expectations early and guiding customers through tense moments with composure. Concessions are framed as trades rather than giveaways, helping preserve leverage while keeping […]
News & Media NEW YORK – Artificial intelligence (AI) tools are not the answer to every business problem and human interventions are critical to success, Forbes writer David Prosser said. For example, AI tools can leverage data within CRM systems and analyze the information to find the best customer prospects. However, just having a […]
News & Media By Christopher Rugaber WASHINGTON — The Federal Reserve reduced its key interest rate for the third time in a row Wednesday but signaled that it may leave rates unchanged in the coming months, a move that could attract ire from President Donald Trump, who has demanded steep reductions to borrowing costs. […]
CHICAGO – You’re about to sell your home, but you have a critical decision to make — what home repairs do you do to get it list-worthy? This question has high stakes because the answer may impact how your house sells. Here are tips to help you when you’re selling a home that needs […]
News & Media WASHINGTON – The National Association of Realtors® unveiled the top 10 homebuying hot spots for 2026 in a new report, Housing Hot Spots for 2026: The Markets Poised for New Buyer Opportunities. The 10 markets were selected based on economic, demographic and housing factors. NAR Chief Economist Lawrence Yun revealed the […]
News & Media By Marla Martin ORLANDO, Fla.– Getting ready to trim the tree and deck your halls for holiday festivities? Be sure you’re doing it safely. Here are some tips from Florida Realtors® to help you and your customers prepare your homes for a happy holiday. Use decorations made of fire-resistant materials. Artificial trees, […]
News & Media MADISON, N.J. — A growing number of home buyers say design features, not just price or location, are shaping their home search for 2026, according to new research from Better Homes and Gardens Real Estate. A survey found nearly 40% of prospective buyers place paint colors among the biggest influences on […]
News & Media NEW YORK – With artificial intelligence, the real estate sector can automate time-consuming tasks and operate more efficiently by using tools that analyze data, stage listings, generate leads and help manage ongoing relationships. While many come with monthly or annual costs, they could be beneficial to the right users. Lead generation […]
NEW YORK – Luxury homebuyers are showing clearer signs of resilience even as broad housing demand softens under persistent macro uncertainty, according to Citi’s latest read on high-end market trends. Citi analyst Anthony Pettinari notes that luxury sale prices rose 5.5% year-on-year in October, well ahead of the 1.8% increase in non-luxury homes. The […]
CHICAGO – Here’s the truth I’ve learned since opening my brokerage: Yes, transactions, marketing and compliance are important — but they’re not the job. Because the real job of a brokerage leader isn’t to manage deals; it’s to develop talent. Think of it this way: The best brokers are more like Hollywood talent agents […]
News & Media NEW YORK — Real estate professionals preparing for 2026 are taking a closer look at what truly shaped their business in 2025. Rainy Hake Austin, a brokerage leader at The Agency, said agents who review the past year are better prepared for the future. “The clarity you gain in that reflection […]
News & Media NEW YORK – On Thursday, Pantone announced its Color of the Year for 2026: Cloud Dancer. Cloud Dancer is described on Pantone’s website as “a billowy white imbued with serenity.” The company’s press release said, “Cloud Dancer encourages true relaxation and focus, allowing the mind to wander and creativity to breathe, […]
