Creating Marketing That Makes the Phone Ring

​ News & Media NEW YORK – Effective real estate business marketing plans capture the attention and emotions of potential customers and get them to take action. Marketing strategies need to first grab the attention of buyers and sellers, which can be done through targeted messages, such as pattern interruption, scarcity, priming, sharing surprising statistics, […]

NAR’s Newest Consumer Guide: MLS

​ News & Media By Amy Connolly WASHINGTON – The National Association of Realtors®’ newest Consumer Guide aims to educate buyers and sellers about multiple listing services (MLSs), explaining the value of an MLS and the role of offers of compensation. Links to /law-ethics/nar-settlement-sitzer-burnett-lawsuit The resources you need to do business in the post-NAR settlement […]

Helene: Extended Business Tax Deadlines, Resources

​ News & Media By Amy Connolly TALLAHASSEE, Fla. – Businesses in Hurricane Helene-damaged counties have more time to make tax filings with the state and an opportunity to receive in-person recovery resources. Links to /tools-research/hurricane-resources/helene-recovery-assistance-realtors-resources We have gathered resources for Realtors in Florida to help you recover and rebuild. The Florida Department of Revenue […]

Mortgage Rates Rise, Still Well Below Last Year

​ News & Media By Matt Ott WASHINGTON –The average rate on a 30-year mortgage in the U.S. rose to 6.12% this week, the first increase in seven weeks. The rate ticked up from 6.08% last week, mortgage buyer Freddie Mac said Thursday. A year ago, the rate averaged 7.49%. Last week, the average rate […]

Two New Condo Forms Available

​ News & Media By Amy Connolly ORLANDO, Fla. – Florida Realtors has revised two condominium forms for sellers and buyers to provide updated information on condo association financial statements and budgets. The revisions were made in compliance with a new law, effective Oct. 1, that requires condominium sellers to provide the condo association’s annual […]

Commercial Property Market Coming Back to Life

​ NEW YORK – Buyers and sellers in U.S. commercial real estate are increasingly convinced that the beleaguered market is reaching a bottom. But the big question remains: At what price will beaten-down offices, apartments and other properties actually change hands? Signs abound that there will soon be an answer. With prices down 19% from […]

U.S. Annual Home Price Growth Inches up in August

​ News & Media IRVINE, Calif. – Home price growth moved up to nearly 4% year over year in August, though gains are projected to fall to less than 1% by next spring, according to the CoreLogic Home Price Index (HPI) and HPI Forecast for August 2024. Mortgage rates dropped to the lowest level in […]

Should You Refinance Your Mortgage?

​ NEW YORK — The recent decline in mortgage rates has more Americans looking to refinance, and the Federal Reserve’s expected rate cuts could make refinancing even more attractive heading into 2025. In early August, refinance applications were up nearly 60% versus the same period a year earlier, according to the Mortgage Bankers Association. The […]

Florida Consumer Sentiment Continues to Climb

​ GAINESVILLE, Fla. – Consumer sentiment among Floridians rose for the fourth consecutive month in September to 78.3 points, up 1.6 points from a revised figure of 76.7 in August. At the same time, national consumer sentiment also rose over 2 points for the second straight month. Floridians’ increasing optimism in September is primarily driven […]

Helene Claims Up, New Storm Eyed

​ News & Media TALLAHASSEE, Fla. – Total estimated insured losses from Hurricane Helene reached more than $656 million while forecasters keep a close eye on another storm forming in the Gulf of Mexico. Links to /tools-research/hurricane-resources/helene-recovery-assistance-realtors-resources We have gathered resources for Realtors in Florida to help you recover and rebuild. As of Oct. 1, […]

Hot Kitchen Trends: Mixed up and Multifunctional

​ CHICAGO – All-white and gray-hued kitchens are fading in popularity. Instead, warmer and darker woods and mixed metals are “creating quiet and understated luxury in the space,” Anna Gibson, owner and chief designer at AKG Design Studio, told the home remodeling site Fixr for its 2024 kitchen trends report. Fixr surveyed about 70 top […]

Fed’s Powell Signals Slow, Steady Rate Cuts

​ WASHINGTON — Federal Reserve Chair Jerome Powell signaled Monday that more interest rate cuts are in the pipeline but suggested they would occur at a measured pace intended to support a still-healthy economy. His comments, at a conference of the National Association for Business Economics in Nashville, Tennessee, disappointed the hopes of many investors […]