Using a Driveway’s Power to Enhance Curb Appeal

​ CHICAGO – A driveway is often an afterthought when it comes to a home’s curb appeal, but it can make a big difference. Paver overlays or border plantings can give the driveway an upgrade, but a colored sealant or stain that compliments the house may be all you need. You can match the colors […]

Harvard: Home Prices, Rates Shut Out Millions

​ NEW YORK – Millions of Americans are already shut out of buying a home, and the cost of buying one continues to rise. In past decades, it was common to find a house that cost roughly three times a buyer’s annual income. But that ratio has skewed sharply since the COVID-19 pandemic, with home […]

Homes Under $200K Still Available in Florida

​ MIAMI – Affordable housing can be difficult to come by. In the past decade alone, the number of homes for purchase under $200,000 went from half of all sales to 21% of all home sales, according to a recent report from Realtor.com. At the same time, the national median listing price on homes has […]

Fannie Mae Cuts 2024 Home Sales Forecast

​ WASHINGTON – Affordability constraints continue to limit the number of buyers willing and able to make home purchases, even as listings of for-sale homes rise, according to the June 2024 commentary from the Fannie Mae Economic and Strategic Research (ESR) Group. As such, the ESR Group downgraded its total home sales forecast to 4.82 […]

Do ADUs Solve Affordable Housing for Gen Z?

​ MIAMI – Gen Z is too young to remember the “Rent is Too Damn High Party” from 2005. However, they would likely appreciate the spirit of the movement. Housing affordability is the top voting issue for an astounding 91% of Gen Zers ahead of the 2024 election, according to a new survey by Redfin, […]

Florida Realtors Awards $242,500 in Scholarships

​ News & Media By Marla Martin ORLANDO, Fla. – As young people head off to college this fall, 179 of them from communities across Florida will receive financial help for their costs through scholarships from Florida Realtors® Education Foundation Inc. A not-for-profit corporation established by the state Realtor® association, the Florida Realtors Education Foundation […]

Florida Cities See Increasing Housing Supply

​ WASHINGTON – It’s no secret the U.S. housing market has been hot in recent years. That has continued into 2024, despite mortgage rates staying close to 7% so far. The hot housing market during the COVID pandemic was coupled with a construction boom. Thanks in part to a subsequent shortage of supplies, construction was […]

Yellen Unveils Housing Supply Plan

​ WASHINGTON – The White House is announcing new steps to increase access to affordable housing as still-high prices on groceries and other necessities and high interest rates have dramatically pushed up the cost of living in the post-pandemic years. Treasury Secretary Janet Yellen will promote the new investments on Monday during a visit to […]

Is an All-Inclusive Resort Cheaper Than Rent?

​ SEATTLE — Rent prices in the U.S. are so high that one man decided to try a new lifestyle: living at an all-inclusive resort in Mexico. Ben Keenan, a Seattle-based content creator, posed the idea in a TikTok that went viral earlier this year. “Have we ever considered that it’s actually cheaper to live […]

Focusing Your Business for Summer Success

​ NEW YORK – Given that April home sales numbers were down 1.9%, according to the National Association of Realtors® (NAR), agents are focused on generating leads through the summer. Each lead should be responded to with the goal of setting up a face-to-face appointment. Veteran trainer and broker Jerry Kidd said, “If you don’t […]

More Work Remains for ‘3by30’ Housing Goal

​ WASHINGTON – The homeownership rate for Black Americans has been rising in recent years – ever since, after falling to historical lows in 2019, a group of housing organizations banded together to form the Black Homeownership Collaborative to do something about it. “It’s been a dramatic turnaround, but it did not just happen,” Lisa […]

Identify AI’s Pain Points, Keep Your Authenticity

​ News & Media NEW YORK – Advanced artificial intelligence (AI) tools are being used by real estate professionals to improve their listing photos, replying to clients and improving listing copy. Others are using the tools to predict which homeowners are likely to sell based on a variety of data points, including the age of […]