Cybersecurity Tips to Protect Your Data

​ NEW YORK — Cybercriminals send 3.4 billion phishing emails daily, aiming to steal sensitive information from unassuming victims. Cyberattacks like these are on the rise, posing increased long-term risk to consumers’ data, reputation, credit, and financial standing. October is National Cybersecurity Awareness Month, and Michael Nizich, Ph.D., a New York Institute of Technology professor […]

Staying Ahead When Social Media Trends Shift

​ News & Media NEW YORK — Going viral can feel like a breakthrough for real estate professionals, but social media trends can shift quickly. Texas-based real estate professional Ian Grossman built his YouTube presence into a strong lead generator before watching views and resulting clients taper off as the market cooled. Rather than abandoning […]

Market Optimism Persists on Higher Rates

​ WASHINGTON — The average rate on the 30-year fixed-rate mortgage grew two basis points to 6.35% in the week ending Sept. 25, according to rates provided to NerdWallet by Zillow. A basis point is one one-hundredth of a percentage point. This is quite the change-up from the previous two weeks, which saw double digit […]

NAR: More Buyers Went Under Contract in August

​ CHICAGO — Slightly lower mortgage rates may have given more home buyers the confidence to move forward on a home purchase in August, offering a hopeful sign for more closed sales this fall. The National Association of Realtors®’ Pending Home Sales Index, a forward-looking indicator based on contract signings, climbed 4% in August and […]

What to Know About a Government Shutdown

​ WASHINGTON — With a government shutdown looming, the National Association of Realtors® is sharing information to help members prepare for potential disruptions in real estate activity. NAR released a guidance document for Realtors® regarding a government shutdown and identified eight programs that would impact NAR members if leaders cannot reach an agreement about federal […]

Real Estate Professionals Face Legal Shifts

​ News & Media By Amy Connolly ORLANDO, Fla. – Florida’s real estate professionals are navigating a wave of legal changes, from revisions to the National Association of Realtors’® Code of Ethics and new statewide condo requirements to updated flood disclosure rules and heightened warnings about scams targeting agents and their customers. The changes, many […]

Consumer Sentiment Slips in September

​ News & Media By Amy Connolly WASHINGTON — U.S. consumer sentiment eased about 5% in September, according to the University of Michigan’s final monthly report released Friday, though it remains above the low readings seen in April and May. The modest decline was widespread, touching nearly all demographic groups and all five index components. […]

Using Fall Touch-Ups to Draw Buyers

​ News & Media NEW YORK — With summer winding down, now is the ideal time to update porches and entryways to capture buyers’ attention. Designers say even small repairs, such as fixing cracked steps, repainting trim or replacing torn cushions, can prevent buyers from assuming the rest of the home is poorly maintained. “A […]

Profit Margin on Home Flipping at 17-Year Low

​ LOS ANGELES — It pays less and less to buy and flip a home these days. From April through June, the typical home flipped by an investor resulted in a 25.1% return on investment, before expenses. That’s the lowest profit margin for such transactions since 2008, according to an analysis by Attom, a real […]

Marketing Still Starts With Empathy

​ News & Media BOSTON — Even as artificial intelligence (AI) and automation reshape business strategies, experts say the foundation of marketing remains the same: start with the customer. The idea isn’t new. In 1960, Harvard Business Review published an essay by economist and marketing theorist Theodore Levitt, in which he argued that industries fail […]

U.S. Real Estate Seen as Strong at Miami Forum

​ MIAMI — Around 120 leaders from the real estate sector gathered at the Real Estate Forum 2025 in Miami, where they agreed that the United States continues to be a safe bet for real estate, thanks to the strength of its market, its capacity for value appreciation, and its role as an alternative in […]

IRS 2026 Tax Bracket Changes Could Help Buyers

​ News & Media NEW YORK — The housing market is beginning to favor buyers again, and new IRS tax bracket adjustments for 2026, officially released in October or November, could give first-time homebuyers an added boost. Inflation adjustments mean higher income thresholds and that could lower the effective tax rate for millions of low- […]