Rent or Buy? Do Falling Rates Change Anything?

​ News & Media NEW YORK – With the recent reduction in benchmark interest rates by the Federal Reserve, American renters are calculating the cost of buying a home, even as the average 30-year mortgage rate only dropped to just above 6% and home prices remain high. Rents also are high, but the gap between […]

American Households: More Dogs, Fewer Babies

​ NEW YORK – Amid shrinking households and declining birth rates, one family member is increasingly taking center stage: the pet. In fact, half of Americans consider their pets to be as much a part of their family as human members, according to research from the Pew Research Center. Alongside their elevated status, pets are […]

Insurers Add Water Damage to Citizens Takeouts

​ TALLAHASSEE, Fla. – A Florida-based property insurer that was recently eliminating coverage for non-weather-related water damage from policies taken out of state-run Citizens Property Insurance Corp. has told agents and executives of Citizens that it will provide limited water damage coverage in planned takeouts in October and November. In a phone call with a […]

Thriving in Uncertain Times

​ News & Media NEW YORK – When market uncertainty creeps into real estate conversations, agents should be prepared even if it doesn’t materialize. Agents who are prepared stabilize their businesses and spur growth. The first step is to assess the current clients in the database to determine how many have mortgage rates near 3%, […]

Average 30-Year Mortgage Rate Increases

​ WASHINGTON – The average rate on a 30-year mortgage in the U.S. surged to 6.32% this week, adding pressure on home buyers facing sky-high prices and a limited supply of houses for sale. The rate ticked up from 6.12% last week, mortgage buyer Freddie Mac said Thursday. A year ago, the rate averaged 7.57%. […]

Hurricanes Milton, Helene: Resources Available Now

​ News & Media By Amy Connolly ORLANDO, Fla. – Applications are being accepted for grant funding through the National Association of Realtors®’ (NAR) Realtors Relief Foundation and the Florida Realtors®’ Disaster Relief Fund assistance programs for victims of Hurricanes Milton and Helene. The Realtors Relief Foundation (RRF) program is open to any Florida resident who sustained […]

NAR Consumer Guide: Fair Housing

​ News & Media By Amy Connolly WASHINGTON – The newest National Association of Realtors®’ Consumer Guide covers fair housing: Why it’s important, how the laws apply to buyers and sellers and why Realtors® are integral to promoting housing equity.   The Fair Housing Consumer Guide doesn’t constitute any change in NAR policy, rather it […]

Hurricane Milton Resources Available

​ ORLANDO, Fla. – Florida Realtors® created shareable social-media infographics with useful storm- and recovery-related information to help Realtors protect themselves and their businesses as Hurricane Milton barrels towards the state. Tech Helpline infographic: Provides details about the Tech Help Line to keep you connected. Click here to download. Legal Hotline infographic: Provides information about Florida […]

Boosting SEO With Community-Specific Content

​ News & Media NEW YORK – Providing your market with unique, community-specific content can enhance a real-estate business’s SEO and increase its search rankings for local home buyers and sellers. The content should connect the business to the neighborhoods serviced, reflect a genuine investment in the community and its needs and highlight the vital […]

Florida Cities Rank Among Best for Food

​ News & Media By Sara Filips TAMPA, Fla. – Food is truly to way to the hearts of Tampa residents. From trendy hotspots downtown to hole-in-the-wall staples, the city is no stranger to an array of tasty options, as restaurants cater to customers looking for local, high-quality choices when it comes to serving foodies. […]

Why Mortgage Rates Haven’t Fallen

​ NEW YORK – With the Federal Reserve reducing benchmark interest rates by 50 basis points, the expectation was that mortgage rates would fall as well, but they went up instead. One measure of mortgage rates did decline briefly, but pricing mortgages is complex and includes more than just Fed cuts. Some analysts have said […]

SBA Disaster Loan Funding at Risk

​ NEW YORK — The Small Business Administration could run out of money to fund disaster loans in the wake of Hurricane Helene’s devastation. As is typical after a disaster, the government is offering aid to small businesses that were in Helene’s path. The SBA is offering disaster loans for small businesses in some counties […]