Identify Financial Distress Warning Signs

​ News & Media TALLAHASSEE, Fla. – Even as the home buying market has slowed, over 50% of Americans still browse home sale listings weekly and about 33% look at them daily. While the interest in becoming homeowners is present, real estate professionals must be able to identify the homeowners who are in financial distress […]

Cash-Flush Buyers Dip into Distressed Commercial RE

​ News & Media NEW YORK – Regional banks and other lenders have grown concerned about the volatility in commercial real estate, but investors are poised to scoop up distressed properties with cash. Preqin data show that global real estate funds operated by private-equity firms held $544 billion in cash at the end of 2023’s […]

State Reaches Rural Land Deals

​ TALLAHASSEE, Fla. – Owners of three farms have signed deals with the state, totaling nearly $9 million, to restrict future residential and commercial development, Agriculture Commissioner Wilton Simpson recently announced. The deals involve the state purchasing conservation easements, which allow landowners to continue using their land for such things as farming while agreeing not […]

Changes Ahead for My Safe Florida Home?

​ FORT LAUDERDALE, Fla. – Looks like the free money party is over for many Florida households. The popular My Safe Florida Home program is expected to resume taking applications on July 1, but many homeowners might find it more difficult to secure grants of up to $10,000 for such improvements as hardening windows and doors and replacing roofs to improve […]

Homeowners Staying in Their Homes Longer

​ News & Media By Amy Connolly SEATTLE— Baby boomers and Gen Xers, more than other generations, are staying in their homes up to 20 years, far exceeding the typical 11.9 years most U.S. homeowners occupy their residences. A new report from Redfin showed nearly 40% of baby boomers have lived in the home they […]

Cutting Business Rent Tax Boosts State Economy

​ News & Media By Tom Butler Links to /news-media/infographics/business-rent-tax-elimination-benefits If Florida invests $976.8 million to eliminate the BRT, here’s what it would get back. TALLAHASSEE, Fla. – A new study by the Regional Economic Consulting Group shows that if Florida were to eliminate its sales tax on commercial leases, known as the Business Rent […]

You’re Selling a Lifestyle

​ News & Media NEW YORK — Instead of selling homes as a physical building, real estate professionals should consider selling the homes as a lifestyle. To do that, real estate professionals should understand their clients’ vision of how they want their lifestyle to be and find a home that makes that lifestyle possible. It […]

Marketing to Gen Z in 2024

​ NEW YORK – Gen Z is turning to social media for authentic and relatable answers. Platforms like TikTok are becoming preferred search engines, with Gen Z preferring it over Google. Social media apps are evolving into one-stop-search-shops, with features like TikTok’s Keyword Insights tool and Instagram’s robust search function. Marketers must optimize content for […]

Answering ‘What is a Mortgage?’

​ CHICAGO – The world of lending can be confusing and daunting. For many folks, so is buying a home. There are a lot of myths about the homebuying process — 83% of homeowners say they were surprised by at least some aspect of buying a home. A major piece of homeownership is getting a […]

Builder Confidence Higher in February

​ WASHINGTON – Builder confidence improved for the third straight month, bolstered by increasing buyer traffic, anticipated rate cuts by the Federal Reserve and the ongoing lack of existing inventory. In February, builder optimism in the market for newly built single-family homes climbed four points to 48 – the highest level since August, according to […]

Protecting Yourself From Cyber Threats

​ NEW YORK – In back-to-back months, Mr. Cooper and LoanDepot — two of the nation’s largest mortgage lenders — made headlines for experiencing cyberattacks that exposed the data of more than 30 million people combined. Mortgage lenders haven’t been the only recent targets. Title insurance companies Fidelity National Financial and First American Financial each […]

Mortgage Rates Rise to 6.77%

​ LOS ANGELES — The average long-term U.S. mortgage rate rose this week to its highest level in 10 weeks, a setback for prospective homebuyers ahead of the spring homebuying season. The average rate on a 30-year mortgage rose to 6.77% from 6.64% last week, mortgage buyer Freddie Mac said Thursday. A year ago, the […]