News & Media
NEW YORK — In today’s real estate market, standard open houses and basic staging are sometimes not enough to sell a property. Experts say buyers don’t just want to see the space — they want to have an emotional connection to a property and a vision of their future home.
Themed home showings with a targeted marketing campaign can make the property stand out to buyers. To enhance property listings and attract buyers, real estate professionals should consider hosting a broker open house to network with other professionals and get the property in from of agents who have serious buyers who may be interested or who are willing to promote the listing on social media through videos or photos.
Another option is to create an exclusive showing that enables potential buyers to immerse themselves into the property without interruptions, allowing them to envision it as their home with clarity and focus.
Neighborhood-centric events can showcase how the property mirrors the experience of the neighborhood’s local culture. These can include book release events for a local author, a wine tasting, or an art exhibition. Events should leave a lasting impression on potential buyers whether that be by a music selection that sets the tone, appetizers from a local chef and other touches.
Social media events with high-quality photos and videos can showcase the property. Live feed tours can also provide a more immersive experience. All efforts should be complemented with a marketing plan.
Source: Inman (12/20/24) Guzman, Kevelyn
© Copyright 2025 Smithbucklin
Author fschmuff
