News & Media
NEW YORK — Artificial intelligence (AI) can help real estate professionals streamline workflows and become more efficient by automating repetitive daily tasks, such as booking showings, creating client lists, making calls and answering emails.
AI also can help with marketing, research, client engagement and other tasks. AI can help craft an engaging real estate agent biography to provide a best first impression, and it can create blog posts to educate home buyers about the process of purchasing, selling and maintaining a home.
These posts can save real estate agents time by answering potential clients’ questions in advance. AI can create email lists for newsletters and draft initial newsletters for each week. It can help brainstorm monthly themes, lists of tips about homeownership, and more.
Real estate agents also can leverage AI for home listing descriptions that highlight the home’s best features, as well as help with virtual staging, design and landscaping. AI also can create video scripts and social media ideas, as well as automate tasks including collecting rent for property managers and managing work orders. AI chatbots can improve scheduling for showings and making appointments.
Source: Inman (10/22/24) Babich, Luke
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