News & Media
NEW YORK — Facebook groups can be a treasure trove of real estate leads.
Real estate is all about relationships, and a private Facebook group is a great way to build rapport with potential clients in your local community. By starting a group based on a common interest, such as a location or local events, real estate professionals can create a natural environment for relationships to form.
Engaging in real conversations outside of just real estate topics helps build trust, leading to a smoother transition when meeting prospects in person. Facebook groups tend to be most active in the evening, so agents can spend their days on traditional lead generation and focus on growing the group at night.
Don’t worry about competition. Real estate professionals should remember to offer their Facebook group members value, be creative and keep it free of spam. The group should focus on a hyper-local topic that resonates with members of the group and glean techniques from other existing groups and apply strategies that work.
Grow the group with paid ads, engage with members and provide valuable content to nurture leads without sounding overly promotional.
Source: HousingWire (03/25/25) L’Eplattenier, Emile
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