News & Media
CHICAGO – Social media and online interactions are the norm when it comes to building relationships with potential buyers. Gone are the days of distributing business cards at in-person networking and local events.
Real estate professionals should serve their communities by offering tips and education on home selling markets and creating personal connections with online viewers. Human connection is still important, which means agents should create video and blog content, as well as write books that establish themselves as an expert in the market.
Supporting local businesses can also help the community get to know the real estate firm and that it is invested in its own community.
Each real estate firm should have its own vision and brand that sets it apart from other real estate firms. All clients should be treated equally, and real estate professionals will want to maintain regular contact with existing clients to increase referrals and repeat business.
A strong online presence fosters trust and showcases a commitment to the community and clients.
Source: Realtor Magazine (02/07/24)
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