Breathing Life Into Luxury Listings

NEW YORK — When luxury listings begin to lose momentum, real estate pros can turn things around with creativity and strategy. Here are five ways to revitalize luxury property listings and attract high-value buyers:

1. Exclusive partnership events with luxury brands, such as art curators and fashion designers, can introduce potential buyers to a property and the lifestyle it offers and generate market buzz.
2. Staging always refreshes a home’s appearance, allowing potential buyers to see the space as modern and desirable.
3. High-quality video, virtual tours and photography will enhance the social media and digital presence of the real estate firm and its properties, as well as showcase the lifestyle a luxury property can offer.
4. Create compelling narratives about a home’s history, design, notable past residents and share those narratives through media, social channels, events and blogs to help potential buyers connect emotionally to the listing.
5. Include custom furnishings, closing cost coverage and other perks when properties are on the market for longer than expected.

Combining these strategies can help luxury properties stand out and reach the right buyers.

Source: Inman (02/14/25) Guzman, Kevelyn

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