News & Media
NEW YORK – Providing your market with unique, community-specific content can enhance a real-estate business’s SEO and increase its search rankings for local home buyers and sellers.
The content should connect the business to the neighborhoods serviced, reflect a genuine investment in the community and its needs and highlight the vital role of the business. Celebrating local heroes, showcasing the unique characteristics of the community and celebrating local achievements demonstrate the business’s investment in its community and bolsters its online presence.
Home listings and sales are important, but local stories, trends, and information also provide valuable information to buyers and sellers. Some examples include highlighting when teachers or volunteers win awards or make a difference in the community, highlight local fundraisers or neighborhood cleanups, and support local causes.
These efforts will not only raise SEO and visibility in the community, they help real-estate professionals build relationships that can generate more likes, shares and positive word-of-mouth recommendations.
By engaging with the community, online users are more likely to view your business positively, and it is more likely to be at the top of more localized searches.
Engaging with the community by joining local groups, interacting with people who make a difference, and attending local events are also ways to generate content and build relationships that grow a business. Businesses also should have a content plan in advance to keep momentum and ensure content is promoted consistently, which also means that performance should be measured and strategies adjusted to ensure the business is reaching its goals.
Source: Inman (09/25/24) Marden, David
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