News & Media
NEW YORK – Geographical farming – a time-tested strategy for uncovering leads – can help generate a consistent flow of listing opportunities. Consider the following to making geofarming work for you:
Start by examining neighborhoods to determine if there is a single dominant agent in the area.
Make a 12-month commitment to marketing in the neighborhood and set a specific marketing budget.
Use consistent direct mailers, including letters, postcards and easy-to-understand quarterly sales reports.
Share feedback from sellers and buyers periodically.
Host quarterly and semiannual events, such as food truck nights. Make evergreen videos about the community. Walk your own pets in the target neighborhood.
Leverage listing with professional staging, photography and videography of the listed home, sending out just-listed and just-sold cards, tell neighbors about the open house, posting professional signs and take-one boxes, information with QR codes to access videosand a double-sided flyer with other listings in the area.
Source: Inman (04/26/24) Burgess, Jimmy
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