News & Media
NEW YORK – The core principles of public speaking include clarity, pace and tone. For real estate professionals, new techniques can improve their business. Communication can be learned and honed through practice.
Use strategic pauses to maintain audience engagement, make a point or provide audiences with the time to react. In day-to-day conversations with clients, professionals can show they are invested in what the client has to say. At the same time, the clients can demonstrate the value of the agent’s thoughts.
When speaking to someone one-on-one, try offering three topics that will be covered before explaining things further. This gives the other person listening cues, which can help put them at ease. This technique also helps the communicator ensure the important points of a conversation are clear and easy to understand.
Non-verbal cues are also important because they ensure audiences feel seen. Additionally, appearing excited or using hand gestures can emphasize points in a presentation.
Body language should make it clear that the agent wants to be present and they enjoy what they’re sharing. A relaxed posture, smiling, eye contact and other facial expressions that convey enthusiasm are all keys to effective body language.
Finally, a good communicator also understands their audience and builds a sense of trust and credibility with them. Doing research on potential clients ahead of time enables a real estate agent to make better connections, ask relevant questions and share information that resonates.
Source: South Florida Agent (04/07/25) Corr, Amy
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