News & Media
NEW YORK — For real estate agents, maximizing content value through repurposing is key to a successful social strategy. A single blog post can be transformed into various formats, such as videos, infographics and carousel images, to share across different social platforms like Instagram, TikTok, Facebook, LinkedIn and YouTube. Repurposing expands reach and enhances visibility.
Start by creating written content like blog posts that provide valuable information for buyers, sellers and homeowners. Offer tips and insights on topics such as homeownership, selling strategies and market trends.
Once the content is created, identify key points to repurpose into short-form scripts or infographics using AI tools like ChatGPT for efficiency. Visual tools like Canva can help design videos and graphics.
Tailor your content for specific platforms: short-form videos work well on Instagram and TikTok, while long-form articles and professional insights perform better on LinkedIn and Facebook. YouTube is ideal for detailed videos.
Incorporate personal branding by adding your name, logo and links to your website and listings.
Engage with your audience through comments and track content performance using platform analytics to refine your strategy. Repurposing content is an effective way to save time, expand your audience and strengthen your real estate expertise.
Source: RISMedia (02/25/25) Brown, Paige
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