NEW YORK — Today’s buyers and sellers are increasingly tech savvy so effective digital marketing strategies are crucial for agents who want to remain competitive. Some of the top digital market trends in real estate include the following:
- Video marketing
Video marketing can use content from virtual tours, live walk-throughs or drone footage to capture potential home buyers’ attention. Video provides viewers with an authentic look at a property and generates trust with potential clients regarding the ability of agents to showcase properties in a transparent and innovative way.
- Targeted social media advertising
Social media platforms that allow video content also provide agents with a broader audience base and a way to build up their personal brand. Social media advertising can also help agents reach their desired demographics based on interests and online behaviors of potential clients. The platforms also allow agents to re-target users who already engaged with the content previously.
- Artificial intelligence (AI) and chatbots
AI and chatbots are another way to market real estate by enabling agents to focus on leads and selling homes and allowing AI to answer common questions from website visitors, make property recommendations or schedule showings.
- Creative-as-a-service (CasS)
CasS offers on-demand access to top-tier talent without the need for an in-house team, which can streamline agents’ graphic design, video production and content creation efforts through a subscription-based service. It can be cost-effective and flexible.
- Search engine optimization (SEO) for local searches
SEO enables agents’ websites and content to come at the top of property-related searches in their local area, particularly if websites are optimized with geo-specific keywords, such as neighborhood names, local landmarks, and city-specific search terms.
- Integrating email marketing with customer relationship management (CRM) systems
With their CRM systems, agents can segment their audience and target email marketing campaigns based on buyer preferences, behavior, and stages in the buying process.
- Partnership marketing
Partnerships with influencers and others, such as interior designers, can give agents access to an already established audience of potential buyers.
- Data analytics and predictive analytics
Data analytics also have improved digital marketing success by tracking user interactions on websites, social media, and email campaigns that agents can use to make improvements.
Predictive analytics also can help review patterns in buyer behavior and market conditions, enabling agents to anticipate future trends and adjust their strategies accordingly.
Source: Boss Magazine (10/22/24)
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