News & Media
NEW YORK – Elevator pitches are an essential part of reaching potential clients and partners as a real estate professional.
Clear, memorable messages can make the agent stand out in the crowd and push a career forward. These messages should cover who the agent is and what they do. These are the basics and should be outlined clearly, while being as specific as possible about what you can do for your real-estate clients. Outline areas of expertise, neighborhood or market knowledge and the values of the business.
Additionally, agents will want to establish what their specialties are, what sets them apart from other agents in the market and how they can address seller and buyer needs. Messages should be conversational, not robotic. These are conversations, not monologues.
The more agents practice their elevator pitch with leads, colleagues and partners, the less rehearsed they will sound. These pitches also need to authentic, confident and adaptable to the potential client the agent is targeting.
Source: Inman (10/04/24) McAlpine, Jennifer
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